ZESPRI™ kicked off a partnership with the Singapore's Health Promotion Board to deliver a nutrition education show from July to September.
Our ZESPRI™ Kiwifruit Magician was running 14 in-school magic shows to reach 15,000 Singaporean primary students with his message about healthy eating and getting mum and dad to pop some kiwifruit in the shopping basket.
Daniel Mathieson, Market Manager for South East Asia, said: "Children are an important audience for ZESPRI™ - literally the future of the brand - so we introduced this programme for the first time in Singapore to educate kids about the nutritional values of kiwifruit. This message is bought to life by our ZESPRI™ Kiwifruit Magician and Kiwifruit mascots to the delight of the screaming kids."
Ms Nazlina Ab Majid, a teacher at Kong Hwa Primary school, commented on the show: "The kids loved the show and were even more pleased with the goodie bags. Thanks so much for wonderful show. I hope that we can work together again."
