Consistently bigger, tastier and better when it comes to kiwifruit, consistently makes a world of difference. Every New Zealand kiwifruit grower is committed to delivering fruit that is delicious in taste and flawless in appearance. Everyone wins. Consumers have a wonderful eating experience and come back for more of your kiwifruit. And you benefit from increased sales and better category performance.
While ZESPRI™ Kiwifruit has always been a winner, the inclusion of ZESPRI™ GOLD Kiwifruit can increase your kiwifruit category sales even more. Research has shown:
- You will realize an average of 11% category sales increase by merchandising ZESPRI™ GOLD and GREEN Kiwifruit together.
- By positioning a summer fruit color break between ZESPRI™ GOLD and GREEN Kiwifruit, you will see a 60% sales increase.
- By supporting the category with demos, promotions and signage, you will see as much as a 253% jump in sales volume. The increase can last several weeks following the promotion.
- Think big. Bulk retail displays out perform basket and tray merchandising by more than a 4:1 ratio.
- More sales ideas, click here!
Higher Profits Ripe for the Picking
We have lots of ideas about increasing your kiwifruit sales:
- Support in-store sampling
- Use eye-catching marketing materials:
- Header Cards
- Nutrition Leaflets
- Popular Spife Utensils
- Free-Standing Display Units
- Use a range of varieties and pack styles to enhance your display
Or contact your ZESPRI™ representative to create a custom campaign that fits you!
Remember that ZESPRI™ GOLD and GREEN Kiwifruit ripen at different rates and therefore need to be stored and handled differently.
